The insurance marketplace is ready to present a branding opportunity to the Baby Boomer/Silver Generation demographic.
Medicare insurance plans, life insurance, dental plans, and ancillary lifestyle products are in high demand. The customer is looking for that “all in one” platform to solve their shopping needs. We make it easy for your customer to find the products and services in one condensed location with a branded name easily remembered.
Browse Our Marketplace to learn more about our brands and our success in serving the Silver Generation.
Serving Today’s Silver Generation, Baby Boomers
The current Silver Generation—those who are 65 and over—consists of one of the largest populations in our nation’s history: the Baby Boomer Generation. Born between 1946 and 1964, there are over 71.6 million people who make up this demographic, with as many as 10,000 new “customers” each day who have a host of wants and needs that will be served and satisfied with the help of strong, foundational brands.
At Silver Cafe Insurance LLC, we see the potential this generation has to offer—not only in terms of their contribution to society but also to the brands that choose to serve them. This aging population is in immediate need of the essential services we offer, like Medicare insurance, life insurance, and dental and vision plans, along with a host of ancillary products and services not offered elsewhere.
What potential does this market present for businesses? Find out how Silver Cafe Insurance LLC has the finger on the pulse of this booming market and how we work to tap into these near-endless opportunities.
The “secret sauce” is to develop and promote a brand name for the one central entry point where this Baby Boomer/Silver Generations demographic can find the products and services they want and need on a daily basis.
“Help the customer create an identity for themselves and you create a relationship with the customer for life.”
- Healthcare, leisure, family, and nutritional products are in high demand
- A rise in online shopping
- Increases on household spending
- The necessity for retirement services
- More inquiries about debt relief services
- The need for end-of-life planning
- An interest in investing and financial planning
These trends reveal exciting and lucrative opportunities for businesses to tap into this market and offer the life-improving products Baby Boomers are searching for.
At Silver Cafe Insurance LLC, we are in the business of helping our partners create an identity for their customers, initiating the buyer’s journey and leading them to purchase the products they need most. Let’s find a way to meet that demand with brand names the customer can relate with.
In the past, Baby Boomers/Silver Generations customers have been slow to accept the methods of the internet for commerce. However, each day more customers are using the internet to shop, join social media groups and gather information about a variety of products and services.
An evolution of customer internet shopping is slowly but surely progressing each year.
Make it easy to find, the customer will make a purchase.
With this in mind, we have recognized some core marketing principles that apply:
- Strong focus on online purchases. Baby Boomers make 20% more online purchases than Millennials.
- Adopting a multi-channel approach. Meeting consumers at multiple touch points across multiple platforms to increase brand visibility.
- Building brand trust. Baby Boomers are discerning buyers; it’s essential to cultivate a compelling value statement and speak to their unique concerns and interests.
- Identifying key social media channels. Baby Boomers use social media far less than younger generations, but they gravitate toward certain platforms and consume different types of content.
- Investing in paid search. Pay-per-click advertising is an effective marketing tool for reaching Baby Boomers on Google and social media.
The insurance business was at the beginning of the “digital transformation” before the Covid-19 pandemic.
Online selling and enrollment from the “front to end” of the enrollment process to the actual placement of the product is commonplace. However, that human interaction has mostly been replaced with phone calls or e-mail enrollments for customers with working computers. The dramatic change in human interaction due in part to Covid-19 has and will greatly accelerate the need for digital transformation of the insurance and financial actions of agents.
Silver Cafe Insurance LLC has in place the foundation to fast track the new concept of “how to” educational videos, online enrollments for specific Medicare plans, life insurance and ancillary products and services. We are selling the same goods and services as before, now it is a different platform for those very same goods and services. Nothing has changed, just the method.
Our goal: Make it easy for the customer to shop and buy the products they use every day in one central location under a recognizable brand name.
Baby Boomers/Silver Generation Revenue Potential
Baby Boomers are not only the wealthiest generation, holding 70% of the disposable income in the U.S., they also spend roughly 50% of all Consumer Packaged Goods (CPG) dollars. They also have an ever-growing need to spend for the necessary essential items to sustain their lifestyle everyday. This means this generation represents a significant opportunity for service providers, e-commerce brands, and retailers. All companies and competitors alike recognize the revenue potential of this Baby Boomers/Silver Generations marketplace.
While revenue projections vary widely by industry, many brands that target this market are seeing lucrative growth. As an umbrella company that owns several brands targeting this demographic, we have seen this revenue growth first hand.
“It is not simply about selling insurance or financial products –
it’s about creating an identity for our customers. The purchase will follow.”
Silver Cafe Insurance LLC encapsulates four core offerings that speak specifically to the needs of today’s aging Baby Boomer generation. We also offer an assortment of ancillary products like diabetes products, durable medical products, hearing aids, nutritional products/services, and more.
This builds brand identity in a name recognition tool to help the customer relate to the product offered. The goal is to help the customer identify with the brand and create a customer for life.
“Life insurance… something you can’t buy when you really need it” is a tagline asset that describes the realization that the customer needs to address the issue before it is too late.
Educating Baby Boomers about the various Medicare options, how to apply for coverage, understanding their benefits, and more. Doctor Medicare’s educational videos help the customer overcome the mystery of Medicare enrollment. Medicare Plans, dental plans, life insurance and a host of additional offerings for Baby Boomers.
What’s happening in the world of Medicare? We stay front and center in the minds of our demographic by keeping them up to date on the latest policies, educational resources, current events, and other happenings in the Medicare industry.
ON DEMAND WEBINARS / NEWSLETTERS / ENROLLMENT OPTIONS
Silver Cafe Insurance LLC Registered Trademarks
Intellectual property rights is the cornerstone of owning the marketplace.
Silver Cafe Insurance LLc trademarked brand names, taglines and “dot com” domain name catalog are fundamental to the marketing of these products or services. It tells the world that you are legitimate and that you have standing. Silver Cafe Insurance LLC owns a variety of trademarked brand names and taglines, as well as a catalog of specific brand named domains and “meta verse.com” domains. The potential future expansion to the meta verse platforms coming soon to the digital transformation is just over the horizon.