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The “Baby Boomers®” healthcare insurance marketplace is ready to present a branding opportunity to the “Baby Boomer®” demographic.

“Baby Boomers®” health insurance plans, life insurance, dental plans as well as ancillary non-medical lifestyle consumer products are in high demand. Todays “Baby Boomers®” are looking for that “all in one” digital platform where they can solve all of their personal shopping needs. Trademarked brand names make it easy for your prospective customer to find the products and services under one visible brand name that is easily remembered.


TIM SPECHT CSA ( Certified Senior Advisor)


The current “Baby Boomers®” demographic consists as one of the largest segments in our nation’s history and is growing at an astonishing rate. The “Baby Boomers®” generation… born between 1946 and 1964 …there are over 71.6 million people who make up this growing marketplace. 10,000 or more “new” customers each day who have a host of wants and needs that will be served and satisfied with the help of strong and recognizable trademarked brand names.

At Silver Café Insurance LLc, we see the growing potential that this generation has to offer, not only in what this generation has to offer in terms of their contribution to our society, but also the trademarked brand names that choose to serve them. This aging population “Baby Boomers®” is in immediate need of the essential services we offer. Healthcare insurance plans, life insurance, dental/vision plans , along with a host of ancillary products and services to help make their lives more complete.

What potential does this “Baby Boomer®” marketplace present?

Find out how Silver Café Insurance LLc has its finger on the pulse of this booming marketplace and how we work to tap into these near-endless business opportunities using trademarked brand names.

“Baby Boomers®” and the Digital Transformation….

The marketplace potential is still a wide open space. With an estimated 2.6 trillion dollar asset base, one of the largest and most successful demographics in America’s history…has an unmet need for all of the healthcare insurance and financial products we offer.

The ”secret sauce” is to develop and promote a digital brand name for the one central entry point where this “Baby Boomers®“ demographic can find the products and services they want and need on a daily basis.

“The “secret sauce”….

“Help the customer create an identity for themselves and you create a relationship with the customer for life.”

Buying Trends For The
Baby BoomerS® Marketplace

Buying trends indicate that this demographic will spend their hard earned dollars, but spend it wisely. The latest data, combined with our own experience serving this market, has revealed various trends that savvy brands would be smart to stay on top of. For example:

  • Healthcare, leisure, family, and nutritional products are in high demand
  • A rise in online shopping
  • Increases on household spending
  • The necessity for retirement services
  • More inquiries about debt relief services
  • The need for end-of-life planning
  • An interest in investing and financial planning

These trends reveal exciting and lucrative opportunities for businesses to tap into this market and offer the life-improving products Baby Boomers are searching for.

At Silver Cafe Insurance LLC, we are in the business of helping our partners create an identity for their customers, initiating the buyer’s journey, and leading them to purchase the products they need most. Let’s find a way to meet that demand with brand names the customer can relate with.

Man using laptop

digital Marketing Strategies

The digital marketing strategies used for today’s Baby Boomers® demographic are completely different. Personal interactions with their friends, relatives or spouse inspire emotion-motivated buying behavior. A more reflective attitude towards a certain purchase or enrollment may have come from memory or previous experience with the product or service.

In the past, the Baby Boomers® customer has been slow to accept the methods of the internet for commerce.

Let’s take a look at today’s looming “ silver tsunami” who is now 60 years old and anticipating retirement at 65 or older.
Computers are now the daily driver of our lives in work, play, and leisure. The 60-year-old is now “computer literate” having worked in the “corporate “workspace, manufacturing, and service industries. In 5 short years, they will be able to enroll online in the healthcare insurance plan, dental and vision, telemedical service offering, or any ancillary non-medical product or service….online via their computer, Ipad or I phone.

The “digital transformation” of the Baby Boomers® will be complete and those who are 1 st to market to serve the “silver tsunami” of consumers will be the ones who act now.

Collaborative Group Meeting

Digital Transformation

The 60 year old is now “computer literate” having worked in the “corporate “ work space, manufacturing and service industries. In 5 short years , they will be able to enroll online into the healthcare insurance plan, dental and vision, telemedical service offering or any ancillary non-medical product or service….online via their computer, Ipad or Iphone. 

An evolution of online computer searching and shopping has made is ever so easy to make a purchase, enroll or communicate via the digital channels or devices commonly available today.

With this in mind, we need to remember the core marketing channels.

  • Strong focus on online purchases. 
  • Adopting a multi-channel approach.
  • Building brand trust.
  • Identifying key social media channels. 
  • Investing in paid search.

Insurance and Financial Digital Transformation

The insurance business was at the beginning of the “digital transformation” before the Covid -19 pandemic.

The dramatic change in human interaction has been mostly replaced with phone calls, TV commercials, or e-mail enrollments with customers with working computers. This dramatic change in human interaction due in part to the Covid-19 pandemic has and will accelerate the need for the digital transformation of the insurance and financial actions of agents.

Silver Café Insurance Llc has in place the digital foundation to fast-track the concept of online enrollment links for specific Baby Boomers®  healthcare choices and options.

We are selling the same goods and services as before, now it is a different digital platform for those very same goods and services as before. 

Nothing has changed just the method of delivery.

Our goal…make it easy and compliant for the customer to shop and buy the very same products they use every day in one central location under a recognizable trademarked brand name.

Baby Boomers® and Revenue Potential

Baby Boomers® are not only the wealthiest generation, holding 70% of the disposable income in the United States, but they also spend nearly 50% of all Consumer Packaged Goods (CPG) dollars. They also have an ever-growing need to spend for the necessary essential items to sustain their lifestyle every day. This means this generation represents a significant opportunity for service providers, e-commerce brands and retailers.

Brand Identity

“It is not simply about selling insurance or financial products –
it’s about creating an identity for our customers. The purchase will follow.”

Silver Cafe Insurance LLC encapsulates four core offerings that speak specifically to the needs of today’s aging Baby Boomer generation. We also offer an assortment of ancillary products like diabetes products, durable medical products, hearing aids, nutritional products/services, and more.

Silver American ®

Silver American brand helps bring identity to the “Baby
Boomers®” demographic under a different brand name.

Silver Generations ®

Silver Generations provides the ancillary product of life insurance to this demographic. Many Baby Boomers® may have put off buying adequate life insurance or now suddenly realize the impending need to pay for funeral services. The principal underlying reason for purchasing final expense or “burial/funeral” insurance is to avoid leaving a burden for their survivors.

“Life insurance… something you can’t buy when you really need it” is a tagline asset that describes the realization that the customer needs to address the issue before it is too late.

Baby Boomers ®

Baby Boomers, recognized as the top trademarked brand name to describe the demographic. Nearly 10,000 people are turning 65 each day and need simple, up front and uncomplicated information about the healthcare plans, dental/vision plans, life insurance and non-medical ancillary products available to them. They depend on
recognized trademarked brand names to help them decide which plan or product will satisfy their needs as they live out their daily lives.

Doctor Medicare ®

Doctor Medicare is a distinct trademarked brand name that draws immediate attention. The brand name, Doctor Medicare, incorporates the unique elements of branding, yet delivers on the same message that Baby Boomers are searching for….”How can I find the healthcare plan that will serve me in the coming years”.


Strong brand name, draws attention to the specific healthcare choices and options that Baby Boomers have in mind. Newsletters, specific ancillary non-medical products, travel and lifestyle opportunities designed to enhance their daily lifestyle.


El Medico Medicare was created to establish a distinct trademarked brand name for the Latino/Spanish speaking demographic. Recognized as a growing demographic within the United States, they still need the same healthcare opportunities, the same outpatient services and the same follow-up care to maintain the same lifestyle as their English speaking Baby Boomers®. Identity branding is the main focus for this trademarked brand name.


Silver Cafe Insurance LLC Registered Trademarks

Intellectual property rights is the cornerstone of owning the marketplace.

Silver Cafe Insurance LLc trademarked brand names, taglines and “dot com” domain name catalog are fundamental to the marketing of these products or services. It tells the world that you are legitimate and that you have standing. Silver Cafe Insurance LLC owns a variety of trademarked brand names and taglines, as well as a catalog of specific brand named domains and “meta” domains. The potential future expansion to the meta verse platforms coming soon to the digital transformation is just over the horizon.

Work With Us

Are you interested in partnering, investing or just wanting to learn more about the opportunities with Silver Cafe Insurance LLC? Work with us and grow with us.

Contact Us for More Information

Contact Silver Cafe Insurance LLC for more information concerning your desire to move forward with a partnership or ownership opportunities.